John Alexander


John Alexander is a founding member of Tierra Nueva Fine Cocoa, LLC.

His career started in 1974 when he helped found a family logistics company based in Miami, Fla., TAT Air and TATMAR ocean division (“TAT”), specializing in air and ocean freight consolidation.

Alexander, as Vice President, played an integral role in opening all offices in the major cities in Latin America, the Caribbean and throughout the United States. During his time with TAT, Alexander gained logistics training in Brasil by Panalpina World Transport, and represented Panalpina throughout Latin America.     

In 1989, Alexander and his family sold TAT to a large U.S. logistics company seeking a presence in Latin America. Utilizing his relationships in the logistics world, he started a company that specialized in the worldwide distribution of liquor and tobacco products. Alexander grew his company for the next 20 years until he met the Cruz family and assisted in the founding of Tierra Nueva. At that time, Alexander decided to focus his fulltime in the growth and development of Tierra Nueva’s exciting new category of Edible Coffee.